This unfortunate incident is a learning opportunity for packaged food brands and foodservice operators at someone else’s expense.
Summer in Toronto brings back the popular CNE (Canadian National Exhibition), an annual event synonymous with fun and food. It also brings back memories of the 2013 Cronut Burger food-borne illness outbreak. This unfortunate incident is a learning opportunity for packaged food brands and foodservice operators at someone else’s expense.
As we have seen from recalls and other food-borne illness outbreaks (2011 Jensen Farms cantaloupes, 2012 XL Foods, and so on), consequences include financial penalties, bankruptcy, legal action, criminal charges and economic impact that can spread far beyond the company at the source, with a ripple effect through an entire industry.
Here are some key learnings from the Cronut Burger investigation, courtesy of Toronto Public Health Inspector Jim Chan (now retired), who played a major role in managing the outbreak.
When it comes to food safety, validating your assumptions can be an eye-opener. Even an expert doesn’t know everything.
One final thought… Celebrate food safety. It’s part of a strong and competitive brand.
Posted by Birgit Blain, president of Birgit Blain & Associates Inc.; food business specialists helping packaged goods companies refresh their brand. Her experience includes 17 years in the grocery trade with Loblaw Companies and President’s Choice®. Birgit’s extensive knowledge base spans product management, account management and food retailing. Learn more at www.BBandAssoc.com