Food In Canada

Opinion

Beretta builds a better dog


(right to left) Mike Beretta, Cynthia Beretta and Tobias Pohl-Weary (Beretta Kitchen’s Executive Chef) at the Beretta organic hot dog launch

(right to left) Mike Beretta, Cynthia Beretta and Tobias Pohl-Weary (Beretta Kitchen’s Executive Chef) at the Beretta organic hot dog launch

What a delicious way to celebrate summer, with the launch of Beretta organic beef, chicken and turkey hot dogs.

Who would have thought that a simple wiener could be improved? Cynthia and Mike Beretta were up for the challenge.

Staying true to the brand promise, Beretta dogs have more of what today’s discerning consumers are looking for. They are certified organic and gluten free, with a short, simple ingredient list. Unlike the average frank, Beretta Farms make theirs with premium proteins, no “mystery meat” and no added nitrates, except those naturally occurring in cultured celery juice.

At Beretta Farms it starts with the meat. Canadian-raised animals are fed a vegetable-based diet without animal by-products and raised without antibiotics, hormones or steroids. All reasons consumers will feel good about serving Beretta hot dogs to their families and friends.

Innovation is not easy, but when it’s on the mark, it can differentiate your brand from the competition.

www.berettafamilyfarms.com/hotdogs


As a packaged foods consultant, Birgit Blain makes brands more saleable. Her experience includes 17 years with Loblaw Brands and President’s Choice®. Contact her at [email protected]

 


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