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Weston Bakeries unveils new recipes for iconic brand

Wonder Bread debuts simplified ingredients lists, which is what more consumers want


Toronto – Weston Bakeries Limited has launched new recipes for its popular Wonder Bread brands.

In late August, the company unveiled new Wonder bread recipes made with simplified ingredient lists.

The brand is also now completely free of artificial preservatives, artificial colours and artificial flavours.

The company says in its testing of the new recipes consumers indicated there was no difference in taste, texture or appearance.

Weston’s survey

Weston Bakeries also commissioned a national survey that showed consumers are paying more attention to food labels and are seeking products that are free of artificial ingredients.

The research revealed that nearly eight in 10 of all women, or 79 per cent, feel buying foods that are free of artificial preservatives, artificial colours and artificial flavours is important. And 77 per cent of all women say buying foods free of these artificial ingredients is more important now than it was one year ago.

Only 52 per cent of survey respondents agreed they do know all the ingredients in the foods they buy. However, attitudes are changing. More than half of respondents (54 per cent) report they rejected a product in part because it was not free of artificial preservatives, artificial colours and artificial flavours.