Food In Canada


On the shelf!

Food manufacturers unveil their latest products

Dempster’s rye breads
Dempster’s has launched a new line of European-style rye breads that it says feature five innovative varieties.

The varieties include Mild Light, Fruit & Berry, Golden Grains, Country Caraway and Harvest Pumpernickel.

The new rye breads are soft and moist and are packaged in a smaller convenient loaf size to minimize waste.

The breads are also low in fat, a source of fibre and a source of eight essential nutrients.

The company says the breads are made to have an authentic deli taste and come with a Taste Guarantee to ensure freshness and flavour.

The breads are available at major grocery stores across Ontario in the deli aisle (where one exists) at a suggested retail price of $2.99.

McCormick’s recipe mixes
McCormick Canada has launched six new Club House Flavourful Recipe Mixes.

The mixes feature a coarse blend of fresh authentic spices and herbs that are easy to see in the package thanks to a redesign of the company’s packaging that includes a clear window on the stand-up pouch.

The new mix flavours include: Lemon Ginger Beef Stir-fry, Tuscan Chicken, Cajun Chicken, Hickory BBQ Ribs, Lemon Thyme Pork and Balsamic Chicken.

All the spices contain no trans fat, no artificial colours or flavours, and no added MSG.

The company says the results of an IPSOS consumer concept screening conducted in December 2009 for the Club House Flavourful Recipe Mix products found a strong “purchase intent.” Sixty-one per cent of consumers stated they would definitely or probably buy, which the company says is higher than the IPSOS food norm of 42 per cent.

Amsterdam mix packs
The Amsterdam Brewing Company has released its Entertainer Holiday 4 Pack in Ontario.

The Entertainer includes its flagship lager, Natural Blonde Lager, as well as the Big Wheel Deluxe Amber, Nut Brown Ale, and KLB Raspberry Wheat.

The mix pack comes just in time for holiday entertaining and retails for $8.95. It’s found in LCBO stores across Ontario.

Wholesome Goodness
Walmart has introduced a new line of better-for-you products called Wholesome Goodness.

The company says the line was created in response to the need for families to have access to better-for-you foods that are priced below mainstream brands.

The line includes everything from snack foods, hot and cold cereals, to salad dressings and pasta sauces. Walmart is offering up to 80 SKUs.

The line only uses natural ingredients and aims to lower or eliminate sodium, sugar and fats whenever possible. It also focuses on beneficial nutrients such as fibre and antioxidants.

Green Mountain Coffee Roasters
Green Mountain Coffee Roasters is introducing K-Cup portion packs for the Keurig Single-Cup Brewers.

With the Keurig Single-Cup Brewing System, consumers can choose a variety of coffees, teas or hot cocoa in K-Cup portion packs.

There are three brands and six varieties of K-Cups now available and coming in early 2011.

They include Timothy’s World Coffee’s Rainforest Espresso and Breakfast Blend; Green Mountain Coffee’s Nantucket Blend and Hazelnut; and Newman’s Own Organics’ Newman’s Special Blend and Newman’s Special Decaf.

A 12-count box of K-cup coffee has a suggested retail price of $7.99.

Intuition beverages from Monfitello Inc.
Intuition is a new line of drink concentrates aimed for women on the go and developed by Monfitello Inc.

Monfitello teamed up with B.C.-based Natures Formulae Health Products Ltd. to source ingredients and also partnered with professional mixologists, The Martini Club International Inc. to create the two formulations and flavours.

The two formulations available are My Vitality, a caffeine-free concentrate used to increase energy; and My Waistline, a sugar-free concentrate used to decrease appetite.

My Vitality has the flavour of wild strawberry, and includes ginkgo biloba, Asian ginseng and other herbs. My Waistline has the flavour of lemongrass lemonade and includes yerba maté, dandelion root and other herbs.

My Vitality and My Waistline are found in health stores across Canada for $5.99 for a three-tube pack or $24.99 for a 14-tube pack.

VH Thai Market sauces
VH has launched VH Thai Market, a line of cooking sauces inspired by Thai cuisine.

The new products include VH Thai Market Spicy Thai Chili, which is a spicy chili pepper dipping sauce with garlic; and VH Thai Market Red Curry, which is a cooking sauce with hints of coconut, lemongrass and cilantro.

The aim of the products is to help Canadians prepare simple meals while adding a little creativity and spice to them.

The new sauces also coincide with the launch of an Angus Reid Public Opinion survey commissioned by VH Sauces and the premiere of a VH-sponsored online series called Life Unjarred.

Both sauces are available in all major grocery chains and have a suggested retail price of $3.49.

Deanna Rosolen

Deanna Rosolen

Managing Editor, Food in Canada
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