Food In Canada

On the Shelf!

By Food in Canada staff   

Facilities Maintenance Food Trends Research & Development new consumer products

Our latest listing of new consumer products now hitting the Canadian market


See below for photo gallery!

Wild Rose White Shadow beer

Wild Rose Brewery has launched its latest seasonal beer – Wild Rose White Shadow. The white India Pale Ale (IPA) has the spiciness of a Belgian-style wheat beer combined with the hoppiness of a North American IPA. Brewed with Pilsner malt, wheat malt and oats, sweet orange peel, coriander and chamomile, the beer features a citrusy bitterness and notes of clove. The seasonal brew is available in 650-mL bottles at select liquor stores in Alberta.

Sprouted snack chips

Way Better Snacks, a division of Live Better Brands, offers sprouted snack foods that are healthy and delicious. Its line of Simply Sprouted tortilla chips are loaded with nutrient-dense grains and seeds, and are low in calories, sodium and fat, with at least 17 g of whole grains. The six varieties include Simply Sunny Multi-Grain; Simply Sweeet Potato; Simply Unbeatable Blues; Simply Beyond Black Bean; No-Salt Naked Blues; and Simply So Sweet Chili.

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Evian label-less bottle

Danone Waters of North America has unveiled a new bottle design for its Evian Natural Spring Water. The new design features sleeker and cleaner lines, with a transparent, label-less look and a simplified, elegant reduction of the brand’s previous logo. The new 500-mL bottle retails for a suggested retail price of $1.99 to $2.49, with additional formats available within the next year.

SO JUICY meals

Nestlé’s SO JUICY from Maggi is a line of seasoning mixes that make cooking chicken easy and convenient. The recipe mixes, in flavours like Mixed Herbs, Garlic and Rotisserie, come with a special Flavour Lock Bag that allows chicken to cook in its own juices, without adding any fat. With no mess to clean up, the recipes offer a healthier, fool-proof way to enjoy chicken. The 34- to-35-g packages retail for $1.99 each in major grocery chains.

Allergen-free meats

Piller’s Fine Foods has expanded its line of allergen-free Simply Free deli meats. Designed with children and school meals in mind, the line now includes more sliced meats, like Pastrami and Capicola, meat snacks, sausage, ham, and fully cooked cornmeal back bacon and breakfast sausage rounds. The entire line is free of gluten and other major food allergens, with the same delicious taste as other Piller’s specialty meat products. The Simply Free line is available at grocery stores across Canada.

Sweet Thins

Dare Foods Ltd. introduces Boulangerie Grissol Sweet Thins, thin, crispy slices of bakery-style loaves that are portion-packed for a perfect on-the-go snack. The snacks have only 80 calories per package, while offering a sweet, low-fat, dessert-like indulgence. The treats are available in three varieties: Banana Bread, Chocolate Brownie and Lemon Poppy Seed. Each variety comes in 102-g boxes that contain six two-packs per box, and which retail for $2.99 each.

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Seasonal brews

Mill Street Brewery introduces two Seasonal Autumn Harvest beers. Nightmare on Mill Street Pumpkin Ale is a copper/orange brew, made with a blend of five malts, unmalted wheat, pumpkin, six spices, and a touch of pure vanilla extract. The result is a smooth, medium-bodied amber ale with a spicy aroma and hints of ginger, clove and pumpkin pie. The second brew, Mill Street Oktoberfest Beer, is a traditional Bavarian-style lager featuring a blend of German pilsner, Munich malts and biscuit malt to create a deep golden colour and rich malt palate. Both beers are 5.5-per-cent alc./vol., and are available together in a four-pack throughout September and October.

Quinoa granola bars

Harvest Crunch Quinoa Granola bars from PepsiCo Canada’s Quaker brand offer a wholesome snacking alternative. Made with quinoa, 100-per-cent Canadian oats, wheat, brown rice, almonds, sunflower seeds, peanuts and milk chocolate, the bars are a delicious taste of sweet and salty, with a combination of chewy and crispy textures. The bar is currently available in Chocolate Nut Medley flavour, with nine grams of whole grains per serving. Boxes of five bars sell for a suggested retail price of $3.49 each.

All-Canadian barbecue sauce

Canadian Maple is the latest addition to the line of Ronnie & Denzel’s Natural Champions BBQ Sauces. The new variety is made using premium maple syrup from Quebec for a truly Canadian flavour, and is ideal on chicken, beef, pork, planked salmon and wild meats like venison and moose. Other varieties in the line include Kansas City Style, Southwestern Red, Honey Mustard and Island Heat. The sauces are available at select retailers in B.C. and Alberta.

Sweet treat

Bobi Bee introduces a caffeine- and gluten-free energy snack called Sweet Treat. Made with pure raw uncooked organic Manuka Honey, the soft chews are a delicious snack option that is naturally sweet and certified kosher. The company says the treat delivers powerful health benefits to fire up the body’s own energy furnaces, the Mitochondria. Bobi Bee Sweet Treat is available online in a six-pack for a suggested retail price of $3.99, and in a 12-pack for $6.99.

Doggie Shotz

Doggie Shotz from Pet Alternatives is a line of nutritious and flavourful dog food additives that can be mixed with any dog food, without adding extra calories or fat. The liquid, gravy-like additive is 90-per-cent fat free, is gluten-free, and offers a burst of flavour that dogs crave. Doggie Shotz are available in six flavours – Bacon N Eggs, Three Cheese, BBQ Baby Back Ribs, Bacon Cheeseburger, Chicken Stir Fry and Turkey N Mash – and sells for a suggested price of $5.99 for a nine-ounce bottle.

One step seasoning

This year’s Club House One Step Limited Edition seasoning from McCormick Canada is Roasted Cumin and Mint. The seasoning mix is inspired by McCormick’s 2011 Flavour Forecast, and allows consumers to celebrate Moroccan flavours in their own cooking. For inspiration, the bottle features recipes on the unique peel-back label. The blend features earthy roasted cumin, sweet spearmint, a splash of lemon zest and cayenne pepper, and sells for $4.99 per bottle.

Sleeker cans

Cool Beer Brewing Co. has launched two of its beers, Stonewall Light and Millennium Buzz, in SLEEK 355-mL cans from Rexam. The aluminium cans are thinner and taller than regular beer cans, adding retail appeal and allowing them to stand out on the shelf. In addition, the brewery says the cans offer durability and UV barrier protection, as well as allowing beer to pour more fluidly.


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