Lot No. 40 described as “the very essence of what rye whisky is all about”
Victoria, B.C. – Corby’s Lot No. 40 from Corby Distillers has been named the Canadian Whisky of the Year at the fourth annual Canadian Whisky Awards in Victoria, B.C.
The winning whisky was developed in the 19th century by distiller Joshua Booth, and is a 100-per-cent rye grain. It is distilled at the Hiram Walker Distillery in Windsor, Ont. Other winners included Alberta Premium Dark Horse, Forty Creek Heart of Gold, Masterson’s Straight Rye Whiskey, Wiser’s Red Letter, and Crown Royal Black.
According to Davin de Kergommeaux, chairman of the judges, interest in Canadian whisky is growing. “Export sales of Canadian whisky worldwide were up by nearly 25 per cent in 2013, and the upward trend continues. Canadian whisky producers are stepping up to the plate with new high-end releases. More small batch and top-end deluxe whiskies are available now than ever before.” Sales of flavoured whisky have also doubled in the past year.
Greater interest in whisky has meant a change in drinker demographics as well. Women now comprise 29 per cent of all Canadian whisky drinkers, while consumers under 35 buy more than 45 per cent of all Canadian whisky sold.