Food In Canada


Turn treats into toys for needy children

Kellogg's Rice Krispies and The Salvation Army – with help from consumers – are turning treats into real toys and bringing some holiday magic to needy children across Canada

Mississauga, Ont. – Kellogg Canada’s Rice Krispies and The Salvation Army have teamed up again to make sure that all children experience holiday magic.

The Rice Krispies Treats for Toys is celebrating its fifth anniversary this year. The program takes homemade Rice

By Julie Findlay of Ottawa

Krispies treats and turns them into real toys for kids in need.

Kellogg’s and The Salvation Army are asking Canadian consumers to help by making a toy-inspired Rice Krispies treat – keeping in mind that this year’s challenge is to build to a treat with moving parts. Look for design ideas at

Next, consumers just need to share a photo of their creation and Kellogg Canada will donate $20 to The Salvation Army to buy a real toy for a child in need.

The program runs until Dec. 22, 2017.

Here’s a closer look at how it works:

1.       Make: Start with a Kellogg’s Rice Krispies cereal variety. Be a traditionalist, or get festive with multi-coloured Rice Krispies Holiday Edition cereal; keep it gluten-free with Rice Krispies Brown Rice Gluten-Free cereal, or add a hint of sweet with Rice Krispies Vanilla Flavour cereal. Then, stir up the Kellogg’s Rice Krispies treats original recipe and shape the gooey goodness into a toy-inspired treat. Use the thought-starters from or get creative and design something new. This year’s challenge is to make a toy with a moving part, but if that’s too much for your budding designer, a traditional toy-shaped treat will work too.

2.       Share: Take a picture of your treat and upload the photo to And if your creation has moving parts, share a Boomerang image for extra fun. Photos can also be shared on Twitter, Facebook, Pinterest or Instagram using #TreatsForToys.

3.       Give: For every photo received on the website or shared on social media by December 22, 2017,Kellogg’s Rice Krispies will donate $20 to The Salvation Army to buy a toy for a child.

Kellogg says it will donate up to a maximum of $30,000, which will go toward toys for Canadian children across Canada.

Firetruck photo: By Lisa Beecroft of Vancouver


Food in Canada

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