SIAL Montreal becomes SIAL Canada

For 2010, SIAL Montreal becomes SIAL Canada confirming its place as the leader of international trade shows in Canada. The name change was also made to reaffirm participation of exhibitors and attendees from across Canada and to strengthen the show’s image abroad.

Show runs from April 21 to 23

The 2010 show, which takes place April 21 to 23 at the Palais des Congrès de Montréal in Montreal, will have more than 530 exhibitors from 32 countries and expects to have more than12,500 visitors. The show will occupy 200,000 sq. ft. of floor space.

SIAL Canada 2010 will highlight fair trade, kosher, halal, organic and foodservice exhibitors with special logos on their booths and on show maps.

SIAL Canada 2010 will also have numerous special events and workshops, including:

• the third annual Trends & Innovations Showcase where new products will be highlighted

• SIAL Cuisine, which will run each day of the show with chefs cooking up the latest recipes using food and equipment from exhibitors

• the fourth annual Olive d’Or contest, which is the most important international extra virgin olive oil contest in North America and will include an exhibit area as well as olive oil testing in the heart of the International Sector.

The show will also include Expert Pathways and the Nutrition Agora. And
SIAL will again be co-located with SET Canada, the only food equipment show for the retail and foodservice industries.

As for visitors, in 2009 more than 12,000 visitors attended the show. The visitor profile breaks down as follows:

• 51 per cent from major grocery chains, specialized retailers, independent retail stores
• 23 per cent from hotels, restaurants, cafes and bars
• 11 per cent from government, associations and institutions
• six per cent from consultants, other services

Show partners

The show’s partners include:

• The Agri-Food Export Group (Groupe Export agroalimentaire)
• Quebec Independent retailers association
• Agriculture and Agri-Food Canada
• Quebec ministry of agriculture and fisheries (Agriculture, Pêscheries et Alimentation)
• U.S. Department of Agriculture
• Aliments du Québec
• La Revue HRI Magazine, and the Beef Information Centre (SIAL Canada Cuisine)
• Conseil de la Transformation Agroalimentaire et des produits de Consommation (CTAC)
• Quebec Restaurant Association (Association des restaurateurs du Québec)