In these tough economic times, consumers are looking to save wherever they can. And different reports have been documenting the coinciding rise in coupon use.
To help manufacturers tap into the benefits of this strong interest in coupon use, Boucherville, Que.-based PromoPost Services has developed a website called Couponclick.ca.
The site, which launches this fall, will offer consumers hundreds of online product and service coupons that can be safely downloaded and printed.
In a press release the company noted that each coupon will contain both a coupon and consumer code, so that each one can be traced back to the customer.
The aim is to discourage fraud attempts common with in-store and other coupons, and to track consumers’ buying patterns and product preferences.
The company says it’s these features that both manufacturers and retailers have been waiting for – a secure and value-added online marketing tool to help boost sales.
Pierre Chasle, president of Couponclick.ca, explains that “the technology provides marketers with a direct link to customers, and the ability to gather rich, aggregated information on coupon users that enhances Customer Relationship Management (CRM) efforts and enables the creation of customized promotions.”
Chasle also reports that even before this current economic slowdown consumers were already interested in coupons. An ICOM May 2008 study found that seven out of 10 Canadians planned to use coupons more often to purchase their favourite goods and services. Chasle estimates that number has probably increased to nine today.