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Pink burger buns raise funds for breast cancer

ACE Bakery and HERO Certified Burgers launch pink bun campaign as a fundraising effort for the Canadian Breast Cancer Foundation – Ontario Region


By Carol Neshevich

In an effort to help “beet” cancer, Mississauga, Ont.-based ACE Bakery and Toronto-based HERO Certified Burgers have teamed up to support the Canadian Breast Cancer Foundation – Ontario Region (CBCF), with a special pink burger bun offering.

(CNW Group/ACE Bakery)

(CNW Group/ACE Bakery)

From Sept. 28 through Oct. 25, 2015, consumers who visit any HERO Certified Burger location in Ontario can purchase a burger on a pink ACE Bakery bun. The pink colour in the buns comes from all-natural beet juice, which also adds flavour to the buns.

Customers at HERO will have the option to upgrade any burger on the menu to have the pink bun, or they can go all out and order the “Think Pink Burger” – a special burger featuring natural beef, raspberry goat cheese and a pink slaw (as well as the pink bun).

For every pink bun sold during the campaign, $1 will be donated to CBCF.

“The ravages of breast cancer affect so many people. At ACE Bakery we feel strongly about finding innovative ways, like the pink bun, to raise funds for breast cancer research with the goal of ending such a terrible disease,” says Roy Benin, president of ACE Bakery. “We are delighted to be partnering with HERO in support of CBCF.”

Adds John F. Lettieri, president of HERO Certified Burgers, “Pink is powerful. It symbolizes a huge commitment for all to find a cure for breast cancer. Now at HERO Certified Burgers with ACE Bakery buns, everyone can help while enjoying a pink burger.”

In a play on the use of natural beet juice to colour the buns, the campaign’s tagline reads: Be a Hero. Let’s #BeetCancer together.

“Canadian Breast Cancer Foundation – Ontario Region is grateful to HERO Certified Burgers, ACE Bakery, and their employees and customers for their passion and commitment to our vision of a future without breast cancer,” says Anthony Miceli, VP Development, Canadian Breast Cancer Foundation – Ontario Region. “Funds raised through this initiative enable CBCF to continue to fund relevant, innovative research and support and advocate for the breast cancer community.”


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