November conference to explore inspiring public trust in the food system

Guelph, Ont.

Canada’s agri-food sector leaders are invited to gather for the third annual Canadian Centre for Food Integrity (CCFI) Public Trust Summit in Gatineau, Quebec Nov. 13 to 14.

Earning public trust in food and farming has been identified as a key priority and foundation for future success, growth, and innovation. Thought leaders from all aspects of the food system from the farm through to retail will gather to learn, engage and plan how to earn trust in food.

“Our forum for dialogue is unlike any other – with the whole food system from coast to coast coming together to engage and discuss ideas on how to move the bar on public trust together,” stated Kim McConnell, CCFI Chair. “Attendees will get energized to take what they learn and discuss and put it to work when they get home.”

This year’s event will kick off with the release of the new 2018 CCFI public trust research on Canadian consumers. Daniel Lemin, a former Google executive and food company start-up entrepreneur from California, will share his views on “The Consumer Expectation Gap” and where food trends are quickly shifting.

Day one will conclude with a Celebration of Canadian food and the people who produce it.

Day two shifts to actions, with an interactive breakfast dialogue session that inspires participants to stretch beyond their comfort zone to change the conversation about food. Additional highlights include a workshop on how to work through a transparency check for your own initiatives.

Register for early bird rates and book hotels well in advance at www.foodintegrity.ca