Food In Canada

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New initiative aims to raise consumers’ wheat awareness


Most consumers know wheat once it becomes pasta or pastry. But many consumers don’t know how wheat comes to be part of their diet.

So the U.S.-based Wheat Foods Council created How Wheat Works, an interactive, online program that launched last month.

How Wheat Works is a virtual farm-to-fork experience built for people of all ages, the council explains on its website.

The program combines factual information, vibrant video and 3-D animation and fun, educational activities.

Consumers will have the opportunity to grow and harvest their own wheat field, mill the golden grain and create their own wheat food of choice.