Richmond, B.C. – Nature’s Path Foods has acquired the Country Choice Organic brand from Eden Prairie, Minn.-based New Century Holdings, Inc., a subsidiary of Grain Millers, Inc.
Country Choice Organic produces organic cereal and granola products, including canister oats and cookies. The brand will begin transitioning to Nature’s Path branded packaging this fall. The company says it will discontinue some Country Choice Organic products to streamline product overlap.
Nature’s Path and Grain Millers share a 30-year partnership, as well as a long-term commitment to the organic food industry. “This transaction allows both of our organizations to continue to build the organic segment to the benefit of consumers and retailers,” says Nature’s Path co-CEO Arran Stephens.