Toronto’s Mettrum Hempworks Inc, a subsidiary of Mettrum Health Corp., maker and distributor of Mettrum Originals products, has announced a three-year partnership with Live Nation to re-name the Molson Canadian Amphitheatre’s grass bowl seating as “Mettrum Originals Lawn.” The partnership also includes bringing Mettrum Originals’ superfood and skin-care hemp products to the artists and music lovers at the popular Toronto entertainment venue.
Mettrum Originals’ partnership with Live Nation is one of the first times we’ve seen a collaboration between a Canadian hemp food company and a live entertainment company.
“We are excited to build and support this unique partnership and are dedicated to enhancing the live music experience for artists and audiences alike,” says George Scorsis, president of Mettrum Health Corp. “The Mettrum Originals Lawn will be the perfect spot for music lovers to enjoy the freedom of outdoor seating, while enjoying our superfood products and discovering the benefits of our homegrown hemp products.”
The Live Nation-owned and operated Molson Canadian Amphitheatre has seating capacity of 16,000, including the 7,000-seat grass bowl, which will now be called the Mettrum Originals Lawn.
“We are extremely excited about the opportunity to bring in Mettrum Originals as our new name partner of the Lawn section of the Molson Canadian Amphitheatre,” says John May, president, Ontario region and EVP national alliances, Live Nation. “We’re always looking to partner with Canadian brands and we at Live Nation are looking forward to building a successful and authentic partnership.”
Starting in May 2016, Mettrum Originals’ premium hemp food and skin-care lines (including Hemp Seeds, Hemp Break Bars and Lip Balms) will be made available to Amphitheatre visitors and artists via on-site sampling.