Maple Leaf revamps its portfolio

Mississauga, Ont. – One of Canada’s largest consumer protein companies is revamping its entire portfolio of products.

In a statement, Maple Leaf Foods says its aim is to meet “the changing needs of Canadian families.”

And in order to do that, the company is now ensuring that all of its products are made with premium meat and real, simple or natural ingredients.

All products will contain no artificial preservatives, flavours, colours or sweeteners. And the company adds that ingredient lists will contain only “pronounceable ingredients that consumers trust.”

The changes are all part of the company’s new Food Manifesto. To read the document, click here.

The products, which began rolling out in May, will have a new logo, packaging design and more prominent ingredient list. Maple Leaf says it will be using television, billboards, digital and print media to get the word out.

Adam Grogan, senior vice-president of Marketing and Innovation, says in the statement that “Over the last 18 months, Maple Leaf has reformulated each product carrying this brand, with just the simplest and highest quality real food.”