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Honey Nut Cheerios launches bee-saving campaign

To address the serious instability of bee populations, the popular cereal brand has launched a "Bring Back The Bees" campaign


To address the serious problem of bee population instability, Honey Nut Cheerios has launched a campaign calling on Canadians to help “Bring Back The Bees.”

“One third of the foods we depend on for our survival are made possible by the natural pollination work that bees provide,” says Emma Eriksson, director of Marketing for General Mills Canada. “With ongoing losses in bee populations being reported across Canada, we’re issuing a call to action to Canadians to help plant 35 million wildflowers – one for every person in Canada.”

As part of this campaign, Honey Nut Cheerios is giving away free wildflower seeds packs and encouraging consumers to visit BringBackTheBees.ca to request their own.

“There are a range of threats to Canada’s bee population, but among the biggest are the elimination of flowering plants and ground cover in urban and rural areas alike,” says renowned bee expert Marla Spivak, professor of Entomology at the University of Minnesota, who is lending her support to the initiative. “The goal of planting 35 million wildflowers will go a long way toward helping provide the natural habitat and food supply that is essential for healthy, sustainable bee colonies.”

A press release from General Mills Canada explains that in the winter of 2014, Ontario beekeepers lost 58 per cent of the province’s honeybee population; and after the winter of 2015, 16 per cent of all Canadian bee colonies were lost, 38 per cent in Ontario.

“We know Canadians are concerned about the state of things for our bees. Planting wildflowers is an easy, tangible way they can help – and it can be a fun, family activity as well,” says Eriksson.


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6 Comments » for Honey Nut Cheerios launches bee-saving campaign
  1. NVancity says:

    That’s rich considering the oats used to make Cheerios are most likely GMO. How about making that switch to help bees?

  2. Paul Dunn says:

    Hmmm…can anyone say Monsanto?

  3. Roger Hickson says:

    Oh please! General Mills is one of the major food corporations who have poured serious money into the non-labeling of GMO’s in California and other states as part of the “Growers Manufacturers’ Association”. They are in bed with Monsanto and Syngenta as they try to allow for even more pesticides to be used. These are the same pesticides that are creating the problem for bees in the first place. This is a nothing more than a smokescreen to make it look like they are on the consumers side. This is as ridiculous as Coca-Cola donating money to Diabetes research!

  4. Mark W. says:

    Or regulators could, you know, ban the insecticides that are killing the bees.

  5. William Powlesland says:

    Planting of wildflowers is great, but not enough. We need to stop the use of harmful chemicals in agriculture as I understand that they are the main culprit in the killing of bees, butterflies, birds, to name only a few of the natural biology that is adversely affected.

  6. Dear Human Resources/Marketing Team at Cheerios,

    Your interest to profile responsibly the plight of the Honey Bees
    is a breath of fresh air coming from the corporate world. What you are doing through your promotional material to address the Honey Bee problem is a great step in the right direction!

    As a practicing installation artist I have been advocating environmental messages through my work in several ways. One way I have been doing this is in developing drawings in farmers fields and photographing them either with a photographer from a hang glider or more recently with a drone.

    Currently I am developing a project “A Field Drawing for Honey Bees” as a contribution towards bringing awareness to the plight of the honeybees. The current drawing (on Mylar) includes 10 honeycomb/2flowers/2 bees. I would appreciate having a conversation about this with your Design/Marketing team. Please direct my request to the appropriate department. If there is an interest my contact information is as follows: email address – [email protected] ca or Cellphone: 289-314-3587.

    Thank-you,

    Heather Rigby M.F.A.

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