Handtmann Bakery expands sales & tech capabilities

Handtmann Bakery is expanding its sales and technology capabilities in the U.S and Canada.

Earlier in June, Cesar Zelaya, Handtmann Bakery Sales and Technology manager and Graham Dalziel, Business Development & Sales manager for Handtmann Canada Limited jointly announced the appointment of Christian Strohm and Sean Gorman to Bakery Sales Specialist positions in Canada and the U.S., respectively.

Strohm, with his engineering and applications background, is well-positioned to develop important markets in Quebec and Eastern Canada. Gorman, who is experienced in capital equipment, bakery and other food and beverage related sales, is responsible in the U.S. for the 11 western states, plus Alaska and Hawaii.

“We are expanding in the U.S. because the response to our vane cell dividing system in its bakery configurations has been so strong,” says Zelaya. “We are growing our sales force to meet that demand and will be expanding our space a bit at IBIE where we will be demonstrating the vane cell and unveiling some new innovations that should attract attention as well.”

In Canada, the expansion, according to Dalziel, is to “help us focus more on the unique characteristics of the premium bakery industry in Quebec where our equipment, with its gentle handling of inclusions and great flexibility for dividing so many different dough types is proving to be very useful.”

Zelaya notes that “Christopher and Sean operate with the personal integrity and professional skills that fit perfectly with our corporate values – standards that are so important to the way we operate, that are central to how we work in bakery and the quality of the relationships we develop.”

Dalziel also believes the expansion of technical capability within the bakery staff “is perfectly timed with the addition of the Handtmann Technology Centre now operating in our new headquarters facility in Waterloo, Ont.” The Canadian facility and US Technology Center in Lake Forest, Ill. operate independently and cooperate on specific projects as needed.