The federal government has announced it will invest up to $123,000 in the new Potato Market Data Information Gathering and Analyses system. The project will help New Brunswick potato farmers make more informed decisions, capture new market opportunities and increase profitability.
Improving marketing opportunities
The database, which is expected to be completely by March 2011, is being led by Potatoes New Brunswick, a producer marketing organization that represents 225 potato farmers and that works with industry partners. The system will allow farmers to have more accurate and timely information, allowing them to make better decisions regarding how their crops are marketed. It will feature data on New Brunswick’s potato acreage, varieties, market destinations, storage estimates and prices.
“This project will help New Brunswick potato farmers gain a competitive edge by providing them with better crop data and market information as one step to making the industry more profitable and we hope, lay a foundation for growth of their operations,” says Mike Allen, MP for Tobique-Mactaquac, who made the announcement during the Potatoes New Brunswick Conference.
The investment is part of Canada’s Economic Action Plan, funded through Agriculture and Agri-Food Canada’s Canadian Agricultural Adaptation Program, and delivered through the New Brunswick Agriculture Council.