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District Ventures & Sunterra team up to promote entrepreneurship

Sunterra Market will begin featuring the innovative products of Arlene Dickinson’s District Ventures entrepreneurs


Arlene Dickinson

Former Dragon’s Den star Arlene Dickinson’s District Ventures Accelerator and Alberta-based Sunterra Market have joined forces to support Canadian entrepreneurs in the food and beverage sector.

Sunterra Market will open its 10th store adjacent to District Ventures Accelerator in Calgary’s Kensington neighbourhood, and will feature the innovative products of its entrepreneurs there and in other market locations.

A group of District Ventures entrepreneurs hard at work

Dickinson’s District Ventures Accelerator is an organization that helps entrepreneurs in the food and beverage industry grow their companies. This unique partnership with Sunterra is expected to give these businesses the opportunity to test their products with consumers, while adding to Sunterra’s existing lineup of premium goods by offering a pipeline of innovative new food and beverage products.

“Getting to market is always difficult, and this opportunity to get products on actual shelves is a game changer in the accelerator space,” says Dickinson. “Our partnership with Sunterra will help our entrepreneurs in a meaningful and direct way by building exposure for their brands.”

“This commitment from Sunterra demonstrates their desire to give back to the community, and help entrepreneurs succeed,” she adds. The Price family, who founded Sunterra in 1970, are no strangers to the challenges and joys of
entrepreneurship.

Sunterra has grown from an independent family farm to a company that serves thousands of customers in grocery, catering and restaurant services across Alberta.

“As an Alberta-based company we are always looking to support local businesses that offer high-quality products, and the accelerator
provides access to the high-caliber entrepreneurs that offer those products,” says Ray Price, Sunterra Group president. “Our in-depth farming and production techniques help us select only the best products to put on our shelves, and we are looking forward to offering our customers the unique products coming out of District Ventures Accelerator.”


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