And the winners are…!

Toronto – BrandSpark International has released the winners of its 15th annual Best New Product Awards (BNPA).

In a statement, BrandSpark explains that more than 15,000 Canadians vote on their favourite products in 48 different categories. The products include beauty and personal care, food, household and pet products.

For a complete list of winners, click here.

At the same time, BrandSpark conducted a survey with the respondents, asking about their shopping habits.

As noted in the press release, some of the survey results include:

• Seven in 10 Canadians like trying new products
• Seven in 10 Canadians say that when they try new products they are generally from brands they count among their most trusted.
• One in two Canadians say they are less brand loyal than they were a few years ago.
• One in two Canadians say there are too many new products for them to determine which to choose on their own. These consumers often seek guidance to help them choose.
• Two in three Canadians say they look for new products that will make their lives easier.
• Four in five Canadians place value on “natural” food claims, including “free of hormones,” “free of antibiotics,” and “no artificial flavours.”
• Three in four Canadians agree that taste is still the most important factor in their food purchases.
• 70 per cent of Canadians say they generally trust consumer reviews to guide them.

Under food, the winners according to BrandSpark are: