Winnipeg, Man. – Cereals Canada, the organization formed out of the Cereals Council of Canada Working Group, has announced that its headquarters will be located in Winnipeg. The group has also begun its search for its first president.
“A great deal of thought and consideration went into making this decision,” says Cereals Canada Chair Greg Porozni. “Through this process it became clear to us that Winnipeg will best serve the long-term needs of the organization.”
The multi-stakeholder, multi-commodity organization considered a number of factors when choosing its future headquarters, including accessibility, available services, affordability and proximity to key industry partners and organizations. Related organizations, such as the Canadian International Grains Institute and the Canadian Grain Commission, are already located in Winnipeg.
“Location is key and situating Cereals Canada in Winnipeg reflects our commitment to being able to effectively serve the entire cereal grains value chain across Canada,” says Porozni. “Establishing roots in Winnipeg will enable us to align with and stay focused on ensuring the profitability and long-term sustainability of all elements of the value chain associated with Canada’s cereal grains industry.”
Cereals Canada is a national, not-for-profit organization with partners from all sectors of the cereals value chain. It was formed with the goal of enhancing the domestic and international competitiveness of Canadian cereals.