Several outfits have released their take on what 2010 may hold for food, flavours and consumer behaviour.
Here’s a roundup of what we may see this year.
Mintel released its Consumer Packaged Goods Trend Predictions for 2010 late last year.
Mintel’s predictions include:
• Since consumers are hungry for nutrition facts, more manufacturers will opt for clean, clear facts on front-of-pack statements.
• Sodium reduction.
• Products with more recognizable origins.
• Boutique-inspired packaging.
• Colour coding for convenience.
• Private label brands looking more like brands.
• Products geared to Gen Y.
McCormick released its McCormick Flavor Forecast, the 10th for the company. Its Top 10 Flavor Pairings are:
• Roasted ginger and rhubarb
• Thai basil and watermelon
• Caraway and bitter greens
• Bay leaves and preserved lemon
• Almond and ale
• Turmeric and vine-ripened tomatoes
• Pumpkin pie spice and coconut milk
• Roasted cumin and chickpeas
• Creole mustard and shellfish
• Chives and fish sauce
According to a story in the Los Angeles Times, U.S.-based advertising agency, J. Walter Thompson outlined its five top trends. They are:
• Bacon is already found in foods beyond BLTs. We’ll see it more often in desserts and cocktails and other foods.
• Fast food will go organic.
• More wine cocktails.
• Health-claim backlash. With governments and health and nutrition experts paying more attention to health claims and pointing out inaccuracies, consumers will take them with a “grain of salt.”
• Sardines will be the new tuna