$70 million investment goes to launch of new brand
Longeuil, Que. – For the first time, Ultima Foods has launched its own yogurt brand for the Canadian market.
The brand, iögo, is the result of a $70-million investment and 15 months of research and development. Of that funding, $10 million went to expanding production capacity from 115 million kg to 130 million kg per year at Ultima’s Granby, Que. facility.
The brand of yogurt and other dairy products includes seven lines: iögo; iögo 0%, fat-free yogurt with 35 calories per 100 g; iögo Probio, probiotic yogurt with lactose-free flavours; Greek-style iögo Greko; drinkable iögo Nomad; iögo Zip, which comes in a tube; and iögo Nano, fresh cheese and drinkable yogurt for kids.
Featuring more than 40 flavours, iögo products are made without gelatine, colouring or artificial flavours.
According to the Longeuil, Que.-based company, the new brand is designed to appeal to consumers searching for a made-in-Canada yogurt offering great taste, healthy attributes and simple, authentic ingredients.