Longueuil, Que. – A Canadian dairy cooperative has opened a new production line as part of an arrangement it has with a France-based company.
Longueuil, Que.-based Agropur’s Fine Cheese Division says it will launch the new Boursin production line at its Saint-Hyacinthe cheese plant starting in January as part of a subcontract.
Boursin is owned by the French dairy giant Groupe Bel. As part of the two companies’ arrangement, Agropur will produce Boursin cheese in Canada.
Groupe Bel transferred production of the formerly imported cheese to optimize its potential. The transfer required that Agropur expand its Saint-Hyacinthe, Que. plant.
The multi-million dollar investment, which is shared between the two companies, is expected to create a dozen jobs.
“[The Fine Cheese Division’s] manufacturing expertise, and its national marketing and distribution network, together with Bel’s marketing of the Boursin brand is a winning combination,” says Robert Gour, president of Agropur’s Fine Cheese Division.
“This partnership will help increase Boursin’s availability and sales, and meet market needs more efficiently.”
Agropur and Bel have been business partners for around 20 years in Canada. Bel’s other international brands, The Laughing Cow and Mini Babybel, have experienced strong growth in the country as a result of the partnership.