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Procter & Gamble sells remaining pet care business

Iams and Eukanuba brands in Europe sold to Spectrum Brands


Cincinnati, Ohio – The Procter & Gamble Co. (P&G) has announced it is selling its Iams and Eukanuba pet food brands in Europe to Middleton, Wis.-based Spectrum Brands Holdings Inc. for an undisclosed amount. The agreement includes 42 markets in Europe, and marks the end of P&G’s pet care business.

In April P&G sold 80 per cent of its global pet care business to Mars Inc., including North American and Latin American markets. Mars later bought an additional 10 per cent of the P&G business in markets including Japan, Australia and South Africa.

Spectrum Brands Holdings Inc. is a consumer products company with a diverse portfolio including pet care brands Tetra, Furminator and Dingo. With the addition of the P&G brands, which have annual sales of roughly $200 million, Spectrum’s United Pet Group unit will have access to the growing pet food market in Europe.

According to P&G the divestiture of its pet care business will allow the company to focus on its core businesses such as laundry detergent and diapers.


Carolyn Cooper

Carolyn Cooper

Editor, Food in Canada
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