Waterloo, Ont. – A Canadian manufacturer of European deli meats has launched a new product aimed at consumers with food allergies.
Piller’s Fine Foods introduced a whole new line of deli meats with natural ingredients that are free of gluten and all other major food allergens, such as:
• tree nuts
“Consumers are looking for simple food products that meet the dietary needs of the whole family, especially foods that are less processed, more natural, contain real ingredients and are great tasting,” says Rita Weigel, director of marketing for Piller’s.
The company’s new Simply Free line includes sliced meats, wieners, meat snacks, sausage, ham and smoked breakfast ham, and is found in grocery stores across the country.
Three of the products are also free of nitrite.
According to Agriculture Canada, five to eight per cent of Canadian children and one to two per cent of adults are estimated to have true diagnosed food allergies.
Health Canada estimates that about 1.8 million Canadians may be affected by food allergies and that some studies indicate these numbers are increasing, especially among young children.
In particular, gluten allergies appear to be on the rise as well. According to health experts, more than 300,000 Canadians may be afflicted with celiac disease and more than 2.5 million are gluten-sensitive.