Longueuil, Que. – A manufacturer and marketer of yogurt is making a major investment in its plant in Granby, Que.
Ultima Foods, which just recently launched its new yogurt brand iögo, is committing $22 million over two years to purchase equipment that will increase production capacity at the facility.
The $22 million investment is in addition to the $60 million that Ultima Foods and its shareholders earmarked for iögo marketing and development and the $10 million that it has already invested in the Granby plant since May of this year.
The company says it’s pleased to be investing yet again so quickly in its Granby plant.
“The success of iögo is due to the excellent consumer response, our clients’ support, the commitment of all our employees, and our determination to build upon our leadership in the Canadian yogurt industry,” says Gerry Doutre, president and CEO.
Doutre adds that the investment will also help the company better meet the needs for the other products it manufactures in Granby, such as the Yoplait brand for General Mills.
Ultima Foods is owned by the Agropur and Agrifoods dairy cooperatives. Aside from its own new brand, iögo, the company also owns and operates Olympic-brand dairy products.