Yoplait Asana yogurt from Ultima Foods Inc. was one of the big winners at the 17th annual Grand Prix New Product Awards. The probiotic yogurt made especially for women over 40 was just one of the innovative new food products that made the grade at this year’s competition.
Other big winners focusing on better-for-you products included the Cedar Bay Grilling Company Ltd., which won in several categories for its Cedar Planked Atlantic Salmon; Weston Bakeries Ltd. for its Gadoua Multigo White with 14 Whole Grains bread; and Canada Safeway Ltd., which won for its Eating Right Kids Whole Wheat Bug-Shaped Pasta and its Eating Right Wild Pacific Salmon Burgers.
The awards, presented by the Canadian Council of Grocery Distributors (CCGD), are open to manufacturers and distributors with products introduced in 2009. Entries are graded on five criteria – uniqueness and innovation, product characteristics, presentation and packaging, overall consumer value, and consumer acceptance – and judged by a 32-member panel that includes consumers, food editors and writers, advertising executives, CCGD distributor members and packaging designers.
Grand Prix winners and finalists are able to use the Grand Prix Award logo on their packaging for two years, and will be included in the 2010 Canadian Family Food Awards by Canadian Family Magazine. Following are the 2010 food winners, by category.
Baby Care – H.J. Heinz Company of Canada Ltd., Heinz Baby Cereal
Bakery – Weston Bakeries Ltd., Gadoua Multigo White with 14 Whole Grains
Beverages – Nestlé Waters Canada, Sanpellegrino Sparkling Fruit Beverage
Condiments & Sauces – Honey Bunny Inc., Honey Bunny Organic Clover Honey
Confectionery – Nestlé Canada Inc., Nestlé Noir Mousse Délicate
Dairy & Egg Products – Ultima Foods Inc., Yoplait Asana
Deli, Meat & Seafood – Cedar Bay Grilling Company Ltd., Cedar Planked Atlantic Salmon
Dessert – Lebel Foods Inc., Double Delight
Frozen or Refrigerated Prepared Food & Entrées – Conagra Foods Canada Inc., Healthy Choice Gourmet Steamers
Fruits, Vegetables & Produce – McCain Foods (Canada), McCain Purely Potatoes
Shelf Stable Prepared Food & Entrées – Nature’s Path Foods Inc., Organic Flax Plus Maple Pecan Crunch
Snack – Kraft Canada Inc., Back to Nature
Bakery – Sobeys Quebec, Compliments Mini Artisan Breads
Beverages – Loblaw Brands Ltd., PC Mocktails
Condiments & Sauces – Metro Richelieu Inc., Irresistibles Aged Balsamic Vinegar of Modena
Confectionery, Snack & Dessert – Sobeys Inc., Compliments Sensations Gelato
Dairy, Eggs, Meat & Seafood – Canada Safeway Ltd., Eating Right Wild Pacific Salmon Burgers
Prepared Food & Entrees – Canada Safeway Ltd., Eating Right Kids Whole Wheat Bug-Shaped Pasta
All Canadian – Ultima Foods Inc., Yoplait Asana
Consumer Acceptance – Weston Bakeries Ltd., Gadoua Multigo White with 14 Whole Grains
Innovation and Originality – Cedar Bay Grilling Company Ltd., Cedar Planked Atlantic Salmon, Maple & BBQ Sauce
Canadian Grand Prix Healthy Innovation New Product Award – Cedar Bay Grilling Company Ltd., Cedar Planked Atlantic Salmon, Maple & BBQ Sauce
Innovative Packaging – Ultima Foods Inc., Yoplait Asana