Agriculture and Agri-Food Canada (AAFC) has invested more than $1.2 million for the Canadian Aquaculture Industry Alliance (CAIA) to promote Canadian seafood globally.
“Canada’s seafood producers and processors depend on exports,” says Gail Shea, Fishers and Oceans minister.
“International trade creates more than just revenues for the sector, it creates industry stability, jobs and prosperity for all Canadians.”
AAFC says new promotional activities will feature the high quality and safety of Canadian salmon, mussels and sablefish to increase international sales.
The marketing initiatives include a salmon public relations campaign, an in-store tasting program for farmed mussels, an industry-wide promotional tour for mussels and outgoing missions of industry representatives.
AAFC made the investment through the AgriMarketing program, which helps producers and processors increase exports of Canada’s products around the world.
The program provides funding to implement long-term international strategies that include activities such as international market development, consumer awareness and branding and industry-to-industry trade advocacy.