Feds invest in Canadian aquaculture industry association so it can spread the message to major export markets and drum up new sales
Ottawa, Ont. – The federal government has invested more than $1 million to help raise awareness and new sales of Canadian aquaculture products.
The feds invested the sum in the Canadian Aquaculture Industry Alliance (CAIA) to generate awareness.
CAIA will use the investment to participate in trade shows and missions, brand Canadian farmed salmon, market Canadian farmed mussel and sablefish, and undertake international market development and market research for Canadian aquaculture products.
In 2010, Canada exported $4 billion of fish and seafood to more than 130 countries, with aquaculture exports totalling almost $600 million.
CAIA is a national industry association that represents Canadian aquaculture operators, feed companies and suppliers, as well as provincial finfish and shellfish aquaculture associations. In Canada, the aquaculture industry is truly nationwide, with established operations in every Canadian province, plus the Yukon.