Domaine Pinnacle, the world’s leading producer of ice cider, has announced it will be showcased during Expo 2010 in Shanghai, China at the Canada pavilion.
The Frelighsburg, Que.-based company will be the exclusive ice cider provider to the Canada pavilion during the show. The pavilion is a product of collaboration between the Government of Canada and Cirque du Soleil, and celebrates the vibrancy of Canada’s culture, values and communities. It is also intended to promote trade, investment and innovation in Canada, as well as featuring Canadian products and services.
“We are very proud to be a part of the Canadian presence at Expo 2010,” says Charles Crawford, founder and president of Domaine Pinnacle. “The Canada pavilion is one of the most widely visited destinations at Expo 2010. For Domaine Pinnacle this is an unbelievable opportunity to promote our flagship product at the centre of the world’s biggest emerging market.”
More than 190 countries and 50 international organizations are participating in the Shanghai World Expo, themed "Better City – Better Life.” The expo is on now, and runs until Oct. 31. It is expected to attract more than 70 million visitors.