The Dairy Farmers of Canada (DFC) want consumers to know that not all frozen treats are created equal.
Ice cream treats labelled as frozen desserts may actually be made with palm or coconut oils rather than milk ingredients. Instead, says the DFC, look for products bearing the 100% Canadian Milk symbol. Real ice cream is made from milk, including ingredients such as cream, skim milk powder and whey powder.
“There is nothing more satisfying on a hot day than delicious, cold, real ice cream made from 100% Canadian milk,” says Solange Heiss, assistant director of Marketing and Nutrition Communications for DFC. “That’s why Dairy Farmers of Canada is urging Canadians to look for the 100% Canadian Milk symbol on ice cream packaging and make sure it says ice cream not ‘frozen dessert.’”
Currently, many major Canadian ice cream makers – including Chapman’s Ice Cream, La Laiterie de Coaticook, The Kawartha Dairy Company and Scotsburn Dairy Group – display the 100% Canadian Milk symbol.
DFC is also urging consumers to visit their new website, www.nicecream.ca, for more information, and to enter a contest for a chance to win a $10,000 trip to Jasper, Alta.