Calgary, Alta. – Agriculture and Agri-Food Canada (AAFC) has announced a $3.8-million investment to establish the Canadian Beef Centre of Excellence in Calgary.
The investment comes through the Western Diversification Program.
According to AAFC, the initiative will be a focal point for the Canadian beef and veal industry, especially in Western Canada.
The new state-of-the-art facility will allow the industry to test market products and receive consumer feedback, while helping Canada Beef Inc. to build on Canadian beef brand loyalty in international markets. It will also support the development of export programs by small- and medium-size companies by providing education, leadership, technical expertise and training, as well as marketing initiatives and product innovation.
“Our Government is proud to support this cutting-edge facility,” said Agriculture Minister Gerry Ritz in making the announcement. “This Centre will give our industry a competitive advantage in showcasing Canada’s top-quality meats and will allow our producers to capitalize on new and existing market opportunities.”
Canada exported $22.9 billion worth of beef in 2013, making it the world’s eighth largest beef exporting country.