St. Charles, Mo. – Novus Nutrition Brands LLC says its fibre ingredient, Artinia, can help support healthy arteries.
Artinia is a chitin-glucan fibre, which in baked goods can offer superior freshness, fibre claims and a novel approach to heart health.
Artinia is also a high-purity natural ingredient that supports the body’s natural defenses against oxidized-LDL cholesterol.
It is self-affirmed GRAS, is appropriate for use in vegetarian, Kosher and Halal products, and it supports already healthy levels of LDL cholesterol.