Chr. Hansen says its new red is more stable, natural and visually appealing
Hørsholm, Denmark – Chr. Hansen has introduced a stable natural red colour for beverages.
The company says its new Ultra Stable Red is suitable for two types of beverage producers.
For those who use Allura Red or Red 40 – artificial colours – and who wish to convert to a natural colour that’s stable. And beverage producers who use less-stable natural colour solutions and who want to maintain a visually appealing red colour in the product throughout its shelf life.
Ultra Stable Red is 30 to 40 per cent more stable than existing anthocyanin colours. It extends product shelf life and reduces costs because manufacturers don’t need to use bottles with UV filters.