Canada Organic Trade Association received $785,000 to help it increase the visibility of Canada's organic brand in international markets
Markham, Ont. – Canada’s organic brand received a boost in funding to help the industry promote itself to international markets.
“This significant investment in Canada’s organic sector will allow our farmers and businesses to be more strategic and more impactful in how they go to market, both here at home and abroad,” says Matthew Holmes, executive director of COTA.
The investment will help COTA attend international conferences and trade shows and lead outgoing missions to raise awareness of Canadian organic products in markets such as Europe, the U.S., Asia and Latin America.
Canada now ranks as the fifth largest organic market worldwide and is home to more than 4,500 organic farms and more than 1,000 organic processors and handlers.
The country’s organic exports have been valued at more than $458 million with most of that going to the U.S. and the E.U.
Canada has also just signed organic equivalency agreements with the U.S., E.U. and Japan.