Banff, Alta. – Canada Pork International (CPI) has received a financial boost from the federal government.
Agriculture and Agri-Food Canada has announced an investment of $15 million to CPI to help the organization strengthen the Canadian pork sector and increase access to both existing and emerging international markets.
CPI is the export promotion agency of the Canadian pork industry. The investment will help Canadian producers to better compete in emerging markets and increase demand for Canada’s pork products.
Canada’s pork industry can target existing markets, such as Japan, and new markets, such as the E.U. and South America, by developing printed and in-store promotional products.
CPI will also undertake international missions and conduct market research to increase Canada’s brand presence and improve industry-to-industry trade relationships.
In 2012, the Canadian pork sector generated $3.2 billion in export sales.
Under the Canada-E.U. trade agreement, the Canadian pork sector has market access of up to 80,000 tonnes of pork that industry experts estimate could result in $400 million in new annual sales.