Toronto – Canada Dry is expanding its line up with the new Canada Dry Lemon Lime Club Soda.
The new beverage has a hint of lemon and lime, is naturally flavoured, unsweetened and low in sodium.
The company says it noticed the sparkling water category had experienced strong growth. It also noted that consumers like variety and new flavours. In fact the company conducted focus groups and found consumers overwhelmingly wanted the company to add flavour to its Canada Dry Club Soda.
In support of the launch the company created a national English and French marketing campaign called Look Who’s in the Club Now. A national print media campaign is also appearing in specialty publications across Canada.
The new product is in grocery stores across the country, available in 12-packs of 355-mL cans.