Food In Canada


Birgit Blain

Birgit Blain
  • Opinion

    CHFA Show Learnings

    November 14, 2017 by Birgit Blain

    Innovation requires creative thinking, understanding trends and responding to consumer needs. Trade shows present a great opportunity to broaden your outlook with a fresh way of thinking. A change in perspective can take product development to new heights.   But

    Read more →
  • Opinion

    How to promote your brand on a tight budget

    August 8, 2017 by Birgit Blain

    Many brand owners don’t realize that they’re responsible for marketing their products

    Read more →
  • Opinion

    SIAL Canada Inspires Innovation

    July 19, 2017 by Birgit Blain

    Surrounded by a sea of olive oil and quinoa at this year’s SIAL Canada show in Toronto, I unwrapped these interesting finds to inspire your next product innovation. Soursop, a.k.a. guanábana and graviola, is a tropical fruit found in the

    Read more →
  • Opinion

    Food Safety: How to Protect Your Brand

    June 14, 2017 by Birgit Blain

    RECIPE TO RETAIL: Part 11 Food is risky business. Can you imagine killing your customers or making them ill? Then imagine seeing it on the news. No food business is immune to a recall. Recently we have seen widespread food

    Read more →
  • Opinion

    Partnering with Co-packers

    May 15, 2017 by Birgit Blain

    RECIPE TO RETAIL: Part 10 Brand owners often partner with co-packers to produce their product. It enables them to focus time and financial resources on building the brand, rather than tying up money to build and operate a manufacturing facility. Strong

    Read more →
  • Opinion

    Evolution in Food Trends

    May 10, 2017 by Birgit Blain

    Innovation is critical for success in the packaged foods business. That’s why brand owners need to keep tabs on trends as they evolve in the market. Restaurants have long been a barometer for emerging food trends. Discover innovative, on-trend products

    Read more →
  • Opinion

    SIAL Innovation Finalists

    April 25, 2017 by Birgit Blain

    Now in it’s 10th year, SIAL INNOVATION celebrates innovative products exhibited at the annual SIAL trade show. It was a pleasure to be one of eight food industry experts judging innovative products from around the globe. Here are the 10

    Read more →
  • Opinion

    Harvey’s Undresses the Burger: 5 Takeaways for Brand Owners

    March 28, 2017 by Birgit Blain

    I had the pleasure of a behind-the-scenes look at Build-A-Bowl, Harvey’s new fast food concept, at the Cara Culinary Centre. Now burger lovers can have it bunless. A choice of beef, chicken, veggie or fish on a generous helping of

    Read more →
  • Opinion

    The Price is Right. Or is it?

    February 13, 2017 by Birgit Blain

    RECIPE TO RETAIL: Part 9 One of many challenges food brands face is pricing products to optimize sales and profit. Get it right and it can lead to a profitable business. However, too high a price will negatively impact listings and

    Read more →
  • Opinion

    How Healthy Crunch cultivated a rapidly growing brand

    January 9, 2017 by Birgit Blain

    Brand owners dream of retail chains eager to list their products. But it’s a challenge in today’s rapidly changing market where shelf space is limited and brands jockey for attention. Here is how one brand took the bull by the

    Read more →