Food In Canada


Birgit Blain

Birgit Blain
  • Opinion

    Trademarks Mean Business

    April 24, 2018 by Birgit Blain

    RECIPE TO RETAIL: Part 14…  What comes to mind when you hear the name President’s Choice? Premium quality? Trustworthy? Convenience? Depending on your experience with the brand, the name immediately conjures up an impression of what the brand represents. That’s

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  • Opinion

    Convenience Sells!

    April 6, 2018 by Birgit Blain

    Trade shows are a great way to inspire the next big idea and find suppliers. This year’s Restaurants Canada show was no exception. Convenience was a common theme and IT SELLS – be it ready-to-eat, heat-‘n’-serve, meal solutions, portion packs, portability or

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  • Opinion

    Rebranding Energy Spheres

    February 16, 2018 by Birgit Blain

    RECIPE TO RETAIL: Part 13…  Brands evolve over time, sometimes changing the messaging and packaging several times to “get it right.” This is expensive, time consuming and disrupts the business. It also confuses loyal customers who cannot find the old

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  • Opinion

    Canadian Cutting-Edge Innovation

    January 18, 2018 by Birgit Blain

    Canada is famous for maple syrup, poutine and now, the invention of 100% compostable single-cup coffee pods. The advent of K-Cups took the coffee category by storm, stacking up annual sales in the billions. Unfortunately it also created an enormous

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  • Opinion

    Six Foods with a Twist from GIC

    December 4, 2017 by Birgit Blain

    Success is often a matter of timing when launching unique products. If consumers don’t understand the concept, sales will be hard to come by. Piggybacking on strong trends helps consumers make a connection. These six products showcased at Grocery Innovations

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  • Opinion

    CHFA Show Learnings

    November 14, 2017 by Birgit Blain

    Innovation requires creative thinking, understanding trends and responding to consumer needs. Trade shows present a great opportunity to broaden your outlook with a fresh way of thinking. A change in perspective can take product development to new heights.   But

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  • Opinion

    How to promote your brand on a tight budget

    August 8, 2017 by Birgit Blain

    Many brand owners don’t realize that they’re responsible for marketing their products

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  • Opinion

    SIAL Canada Inspires Innovation

    July 19, 2017 by Birgit Blain

    Surrounded by a sea of olive oil and quinoa at this year’s SIAL Canada show in Toronto, I unwrapped these interesting finds to inspire your next product innovation. Soursop, a.k.a. guanábana and graviola, is a tropical fruit found in the

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  • Opinion

    Food Safety: How to Protect Your Brand

    June 14, 2017 by Birgit Blain

    RECIPE TO RETAIL: Part 11 Food is risky business. Can you imagine killing your customers or making them ill? Then imagine seeing it on the news. No food business is immune to a recall. Recently we have seen widespread food

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  • Opinion

    Partnering with Co-packers

    May 15, 2017 by Birgit Blain

    RECIPE TO RETAIL: Part 10 Brand owners often partner with co-packers to produce their product. It enables them to focus time and financial resources on building the brand, rather than tying up money to build and operate a manufacturing facility. Strong

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